Marketing, Communications, and Outreach Manager (PG53)

Position Summary: The Department of Biomedical Engineering at the University of Rochester brings together the technical expertise of the Hajim School of Engineering and Applied Sciences with the clinical expertise of the University of Rochester Medical Center. In doing so, we have established a cooperative environment that fosters innovations in medicine, health care and research. The department consists of 21 primary BME faculty, and supports an undergraduate program of 300 students, and doctoral and master’s programs with nearly 100 graduate students. All BME faculty have robust, externally-funded research programs. Collaborating directly with the BME Department Chair, the Marketing, Communications, and Outreach Director provides leadership and direction in the development and implementation of the strategic marketing, communications, and outreach plans for the Department of Biomedical Engineering at the University of Rochester. Through the development of marketing strategies, outreach campaigns, publications, websites, email marketing, social media and other digital platforms, the Marketing, Communications, and Outreach Director advances brand identity, enhances visibility of the department’s programs and Centers, and builds relationships with targeted audiences. The position supports marketing, communications, and outreach activities associated with the Department of Biomedical Engineering (BME), the Rochester Center for Biomedical Ultrasound (RCBU), and the Center for Medical Technology and Innovation (CMTI). Responsibilities:

Direct Marketing & Events Marketing Manager (30%)

Designs, writes, manages, and oversees the production of all printed promotionalmaterials for the Department of Biomedical Engineering (BME), the Rochester Center forBiomedical Ultrasound (RCBU), and the Center for Medical Technology Innovation(CMTI), including 30+ page magazines and annual reports, wall panels, pull-up banners,brochures for research, graduate, and undergraduate programs, flyers, invitations, custombusiness cards, alumni engagement content, advancement materials, etc.

Establishes and implements short- and long-term marketing goals and objectives thatserve the BME Department, RCBU, and CMTI, applying knowledge and expertise ofcurrent and emerging industry practices.

Manages vendor relationships, setting and communicates production schedules, deadlinesand requirements for materials, and collaborates with colleagues to ensure a smooth andefficient workflow.

Executes marketing/communications/outreach campaigns for departmental eventsincluding BMES Annual Meeting (national trade show), RCBU Biomedical UltrasoundSymposium Day, Executive Advisory Board Meetings, Meliora Weekend, and others.Includes creation of events content that ensures consistent messaging and brandcontinuity, logistics management, including shipment of materials, booth design,interfacing with other event stakeholders within and outside the BME department, andcreation of the event experience.

Acts as the department point person for news. Stays current on department news, awards, achievements on a daily basis. Writes news stories of new grants awarded, faculty and student award and honors, new research initiatives, and creative feature stories. Manages such new content in print and electronic formats. Works closely with University and Hajim Communications to coordinate news releases.

Works closely with topic experts within the department ﴾tissue engineering, medical

imaging, biomechanics, etc.), Center directors, undergraduate and graduate coordinators, and the department chair to maintain and improve program recruiting packets.

Ensures proper quantities of promotional materials are readily available on an ongoing basis.

Alumni Outreach and Engagement Communications Strategist (20%)

Strategizes directly with BME Department Chair and Associate Director of Advancement on alumni engagement objectives and giving campaigns.

Contacts alumni directly for career updates, outreach, and to engage in department activities. Maintains record of outreach and assists in identifying key partnerships.

Maintains current and detailed databases of all alumni of the BME department, and alumni associated with the RCBU and the CMTI.

Works with Department Chair to build relationships with alumni and industrial partners. Collaborates on strategies to increase alumni engagement and advancement.

Produces high-quality marketing materials and communications strategies that focus on driving attendance and participation in alumni programs and events.

Works with BME Chair to connect with alumni though LinkedIn. Assists Chair with regular communications through LinkedIn.

Promotes and supports alumni and industrial outreach and participation in several, key annual events including RCBU Biomedical Ultrasound Symposium Day, Meliora Weekend activities, alumni panels, BMES, open houses, department picnics, poster sessions, Career Conversations, External Advisory Board meetings, and spring and fall seminar series through a multi-channel marketing approach.

Web Communications Manager (20%)

Develops and maintains more than 20 websites for BME department, affiliated Centers, and faculty labs, working directly with faculty members and department Chair to proactively assess needs and recommend modifications to web pages.

Routinely reviews pages to ensure information is kept current and accurate.

Writes, prepares, and maintains department and Center news in electronic formats.

Proposes new and creative additions to the websites that appeal to various audiences (current and prospective students, alumni, parents, etc.), including graduate student profiles, alumni career paths and other features.

Assists in web content creation including photography and copy creation. Maintain rich library of digital photographs for the department and Centers.

Public Relations Manager, Content Manager & Brand Ambassador (15%)

Represents the BME department through collaborations with many university constituencies including University Communications, The University of Rochester Medical Center, AS&E Web Communications, Events and Classroom Management, and the Dean’s Office.

Serves as a brand ambassador for the University of Rochester, supporting, promoting and adhering to University guidelines.

Ensures consistent branding and message across all media, including direct mail, print, e-mail, forms, and websites.

Guides student council groups through the process of creating promotional products that comply with University branding standards.

Notifies in-house and external press sources of major gifts, grants, awards and other notable department and center news.

Generates story ideas using excellent professional news judgement and aligns content with specific channels to support the University’s goals.

Provides editorial support, including proofreading, copyediting, fact-checking and direction, and headline writing.

Interviews faculty, staff, students, and others to identify potential stories, obtains authoritative information, and follows up on story material.

Uses independent editorial judgement to integrate the most effective graphic images, music, and other visual and sound components from across the University into publications.

Facilitates photoshoots in faculty labs to generate fresh content and build an extensive digital library of photos associated with the BME department, RCBU and CMTI.

Digital Engagement & Social Media Manager (10%)

Executes compelling email marketing campaigns targeting a variety of audiences including alumni, industry partners, and department chairs across the country.

Applies strong analytical skills to improve content and delivery by evaluating metrics such as open rates, click rates, shares, comments, and other methods of assessing performance.

Reports web and digital campaign metrics to stakeholders and incorporates into future planning.

Ensures timely mailing of newsletters and annual reports through constant updates to email distribution and hard copy mailing lists.

Develops original social media content and art, capitalizing on events, announcements, news and videos in order to drive interest in UR BME programs as well as to engage alumni, prospective students and current students.

Ensures proper quantities of promotional materials are readily available on an ongoing basis.

Database Manager (5%)

Manages and maintains BME Department Undergraduate and Graduate Alumni databases, ensuring current employment and contact information.

Manages the department office assistant in quarterly scrubs of the department’s alumni database via LinkedIn and Google searches.

Utilizes the alumni database to build regional lists that are critical for strategizing regional outreach campaigns, events, and meetings with the Chair.

Manages all lists within the LISTSERV system, adding new hires and working with staff to create new lists as needed.

Applies expert LISTSERV knowledge and skills to assist users directly with issues.

Maintains department directory, including faculty/staff contact information.

Maintains detailed External Advisory Board list and biographies for the department.

Supervision and Direction Received: Receive minimal direction from the Center Directors, the Department Administrator and the Chair.


Bachelor’s degree in related technical discipline and 4 years related work experience, or equivalent combination of experience and education. Experience with Adobe’s Creative Suite (InDesign, Photoshop, Illustrator); an Email Marketing System (Mail Chimp or Constant Contact); as well as a Content Management System (Cascade, WordPress, Drupal) required

**Interested candidates should apply in HRMS Job ID# 236906.

Scientist I (Biological Microscopy Core Facility Manager)

The Department of Biomedical Engineering at the University of Rochester invites candidates for the position of Scientist with specialization in optical microscopy for the life sciences. The candidate will be in charge of managing a modern optical microscopy facility that features an Andor Dragonfly spinning disc confocal, a specialized light sheet microscope and several epiflouorescence and phase contrast microscopes with advanced capabilities for live cell imaging. The facility is used extensively by a vibrant research community with keen needs for advanced biological imaging. The facility draws major users from the Departments of Biomedical Engineering and Biology on Rochester’s main academic campus and from several departments in the nearby University of Rochester Medical Center. It is anticipated that the core will continue to expand these capabilities, and that the Scientist will play an active part in this growth by writing grants, both independently and in collaborations, and by maintaining awareness of new technologies, through user group meetings, workshops and conferences. The Scientist will be responsible for maintaining all operational aspects of the core including user training, financial management, and acquiring imaging data for customers when applicable. The ideal candidate will have a MS or PhD in biology, the biomedical sciences, or biomedical engineering, and will have a strong working knowledge of optical microscopy for the life scienses. Individuals with expertise in the optical sciences but an interest in biological applications are also encouraged to apply. The successful candidate will be a scientific staff member in the Biomedical Engineering (BME) Department but work collaboratively with researchers and administrators throughout the university. As such, research projects will be encouraged.

Interested individuals should send a statement of interest and CV/Resume to Professor James McGrath (jmcgrath@bme.rochester.edu)

The University of Rochester, an Equal Opportunity Employer, has a strong commitment to diversity and actively encourages applications from candidates from groups underrepresented in higher education.

EOE Minorities/Females/Protected Veterans/Disabled

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